ASOS app users in Australia and elsewhere received a alarming push notification on 6 October 2026, in what appears to be a hack of the online fashion retailer. The message contained a data breach warning and claimed personal data would be released.
Users expressed serious worry on social media, with outlets including News.com.au, Nine.com.au, the BBC, and the ABC reporting growing anxiety among customers. ASOS has not yet confirmed the extent of the breach or how many customers were affected.