Channel 4 sales to unite advertising for Channel 4 and 5 from 2027 - Señal News - Senal News

Latest News About Channel 5 ad sales moving to Channel 4 in deal

Channel 4 and Paramount's Channel 5 have agreed a landmark commercial alliance. Channel 4 will take over Channel 5's ad sales, shifting the in excess of £300 million contract from Sky. The joint sales unit will advertise both channels from 2027. The agreement delivers a one-stop offering to advertisers. The statement came on 16 September 2026.

Sources & References