Here’s the latest on Channel 9 Perth (STW-9) based on recent publicly available reporting:
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Channel 9 Perth reported solid growth across key audience segments in 2025, finishing as the No.1 primary channel in prime time for People 25-54 and People 16-39 in the Perth market. The station highlighted year-on-year gains across major demos and pillars, indicating strong appetite for its mix of news, entertainment, and live sports. This reflects a broader Nine Network performance in Perth during that period. [Source: Channel 9 Perth growth report 2025]
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In News & Current Affairs, 9News Perth 6.00 and related bulletins saw notable year-over-year audience increases across all major demos, with streaming via 9Now also rising. This suggests viewers increasingly consumed both traditional and digital formats. [Source: 2025 Perth news performance data]
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The Perth breakfast program, Today Perth, also contributed to growth with live-and-local updates that gained audiences across multiple demos, alongside a strong 9Now streaming uplift. [Source: 2025 Perth morning show performance data]
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Channel 9 Perth continues to emphasize its milestone-era branding and investment in local production, sports, and live events as drivers of audience engagement heading into 2026. [Source: Nine Perth leadership statements 2025]
Illustration: imagine a snapshot of a typical week in Perth where 9News evening broadcasts lead in 25-54 and 16-39, while morning updates on Today Perth capture local viewers starting their day, with 9Now streaming boosting reach outside traditional TV hours.
If you’d like, I can pull more specific figures (e.g., exact percentage gains by demo, or compare 2024 vs 2025) and present them in a chart. I can also locate the latest press releases or industry coverage and summarize them with citations.
Sources
STW-9 Perth began transmission on 12 June 1965. The callsign stood for Swan Television Western Australia. Upon launch, STW and rival TVW-7 launched a joint company entitled TV Facilities to allow the two Perth channels to share access to networked programs from the east coast. In 1978, STW-9 became an affiliate of the Nine Network. In 1989, Sunraysia Television acquired the station from Bond Media who were forced to sell due to cross-media ownership laws. On 8 June 2007, Swan Television and...
logos.fandom.comIn a year dominated by shifting audience behaviour and fierce competition in Perth’s TV market, Channel 9 has a strong story to tell. They posted year-on-year gains across major demos and key pillars of its schedule. In 2025, Channel 9 Perth was the No.1 Primary Channel in prime time with People 25-
wa.campaignbrief.comLatest Updates, Shows, News, and Highlights on Channel 9 Australia 🇦🇺
www.tvcentral.com.auContacts and information for Channel 9, the television channel in Australia, including postal address, email and telephone numbers.
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