Coles launched recently a savory butter chicken-flavoured roast chicken on Friday, 10 July 2024.
The whole bird comes heat-ready and is coated in a creamy, subtly spiced butter chicken sauce.
It becomes available at shelves next week.
The move follows another retailer’s $10 roast chicken introduced earlier this month.
The new item is part of recent food innovations spotted across stores.
Coles aims to draw shoppers through quick, tasty meals.
It aligns with the $10 price of the rival product and is set to be sold in all supermarkets.