2028 Ferrari Luce EV Will Sit Atop the Lineup and Cost a Fortune
The Prancing Horse brand has reportedly settled on a preliminary starting price for its first EV ahead of the car's May reveal.
www.caranddriver.comHere’s the latest on Ferrari Luce price based on recent reports.
- Reported starting price around €550,000 (roughly $600,000–$647,000 depending on exchange and timing) before potential adjustments of up to about 10% in either direction.[2][3][4]
- Bloomberg-derived sources cited by multiple outlets indicate the Luce is positioned as Ferrari’s first all-electric model and would sit at the top end of the lineup even before options, making it the most expensive Ferrari in the lineup aside from invite-only Special editions.[4][2]
- Italian and European press corroborate a price range near €550,000, with some reports noting regional pricing could vary (e.g., €550k in Europe vs roughly €500k+ referenced in earlier Reuters chatter).[5][7][4]
Key context:
- The Luce is Ferrari’s move into full electrification, and pricing discussions have largely come from Bloomberg-sourced briefings ahead of its May reveal and Rome debut timeline.[2][4]
- Some outlets emphasize the price could influence perceived value against high-end gas-powered models like Purosangue, which carries a lower MSRP, highlighting the ultra-luxury positioning of the Luce.[3][2]
Would you like a concise side-by-side price comparison with current Purosangue pricing and the Luce’s European vs. US pricing expectations, plus a chart of the reported ranges? I can pull the latest numbers and generate a quick visual.
Citations:
- Ferrari Luce price reports and Bloomberg-based sourcing indicating starting price near €550,000 (and ~€500k range in prior chatter).[4][5][2]
- European press noting the Luce would be among the most expensive Ferraris in the lineup.[3][4]
- Additional coverage referencing €550k starting price and potential +/-10% variation.[5][4]