Foreverism describes perpetual collaboration between customers and companies supported by online technologies, shaping how products are promoted and consumed. Since Trendwatching's 2009 briefing, the concept describes persistent relationships where interactions continue beyond a single purchase or campaign. Recent notes show renewed attention to continuous engagement across media, emphasizing ongoing online dialogue as well as collaboration between customers and companies.
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economictimes.indiatimes.comtrendwatching.com's June/July 2009 Trend Briefing covering FOREVERISM
www.trendwatching.comCustomers Are Forever Interacting, Forever Online According to trendwatching.com, there is an emerging trend of heightened online interaction, dialogue and conversation among customers and brands. Called “foreverism,” the trend is defined as the: “Many ways that customers and businesses embrace conversations, relationships, and products. Driving its popularity is technology that allows them to find, follow, […]
kleberandassociates.comOne sunny afternoon just over ten years ago, I was backpacking through Ireland and met a fellow traveller on the steps of one of the bridges that cross the
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