Forever Living's Neverending Deceptive Income Claims - - TINA.org
The MLM has been making deceptive earnings claims for the past decade.
truthinadvertising.orgForever Living faced FTC regulatory scrutiny over deceptive earnings claims. The settlement bars further unsubstantiated earnings and requires substantiated disclosures. Company leadership and the firm faced scrutiny in years of claims promised sizable income for distributors, with regulators noting many distributors earn little or lose money. Truth in Advertising reported widespread deceptive earnings claims and urged penalties exceeding $250 million; the FTC pursued penalties and an order to curb unsubstantiated claims.