Afternoon Update: Guzman y Gomez quits US; Victorian man dies on Inca Trail; and Studio Ghibli-esque home torn down
GyG offered bigger burritos in the US than it does in Australia in an attempt to woo American customers
www.theguardian.comstated pullout from the US market, underwhelming performance driving a redirection toward Australia, Singapore and Japan. one-off hit to finances, as leadership says the company needs more time and capital to revitalize the US market. Strategy is to expand through franchise conversions. Legal action from employees in the US over closure notice has been reported. The move comes after closing eight Chicago-area sites this past week, aligning with the broader shift away from the US market toward other regions. Further details were given on timing beyond the closure of all US sites and the franchise-led expansion approach.