Jewellery brand Giva has withdrawn a Raksha Bandhan advert with Bollywood actor Kriti Sanon amid public criticism over her outfit. The commercial for the Indian Hindu festival was taken down after widespread criticism regarding a bikini outfit. In reaction to the withdrawal of the campaign, Sanon challenged when society will no longer tell women what to wear.
Politician Rahul Gandhi backed Kriti Sanon and defended the actor over the advert row, stating that what a woman wears is her own choice. Actor Kangana Ranaut also shared a message regarding the controversy, sharing a post addressed to Rahul Gandhi.