Meta’s stock climbed after Instagram engagement grew and overall optimism around its AI strategy solidified. Investors propelled the rise to the best weekly gain noted since early 2024. The social media giant also disclosed plans to spend $50 billion to enlarge its Louisiana data centre for AI work, aiming for increased capacity, supporting its compute capabilities. Yet nevertheless J.P. Morgan alerted on Tuesday that such large AI costs could later threaten Meta’s financial strength despite this week’s stock gains, triggering caution among analysts.