Starbucks and Miffy team up to unveil merchandise collection
Starbucks Hong Kong is taking consumers on a heartwarming journey in the world of Miffy this summer with a co-branded merchandise collection.
www.marketing-interactive.comco-branded merch collection debuted in the U.S. and Canada with Miffy designs and seasonal designs including mugs, tumblers, plush toys along with other drinkware; online exclusives and a gift-card design in this limited-time release. Starbucks locations seek to bring Miffy’s multigenerational appeal to customers through the limited-time event.