Morrisons has launched a new price promise. It covers over 500 everyday products. All UK stores are participating.
The firm promises to match or beat shelf prices at Lidl, Aldi, Asda, Sainsbury's and Tesco. Customers can request a price check at the checkout. Hundreds of key groceries are included on the list. This includes pantry items like bread and milk.
The retailer aims to help shoppers cut spending. It also hopes to tackle its debt burden. Discount supermarkets have put pressure on traditional UK chains. Many have reduced shelf prices. Morrisons is trying to defend its position while economic pressures continue.