People Freak Out Over Spotify's New Logo
The updated color scheme prompted some strong feelings over Twitter. Here's a sampling.
www.foxnews.comI don’t have current access to live updates right now. Based on recent coverage, Spotify refreshed its branding around 2023–2024 with a new look by Collins, and in 2025–2026 there were discussions and mixed reactions to subsequent iconography tied to anniversary visuals and app icons. For the latest, I can pull a few recent sources if you’d like me to fetch live coverage now. Would you like me to look up the very latest articles and confirm any new logo changes?
If you want a quick snapshot of the most widely cited updates:
- 2023: Spotify unveiled a refreshed look for branding at SXSW, developed with Collins, expanding the color palette and applying a more cohesive visual identity .
- 2024–2025: Spotify published a media kit with brand assets, suggesting ongoing formal brand usage guidelines across platforms .
- 2025–2026: discussions and user reactions highlighted ongoing tweaks to app icons and anniversary visuals, with some controversy around the look of temporary icons .
If you want, I can search now for the very latest developments and give you a concise, cited update.