The CAQ party brought in online influencer Olivier Primeau to its campaign unit on 23 August 2026. He will assist candidate Christine Fréchette. TVA Nouvelles labelled the move unexpected. Radio-Canada verified the news. Station 98.5 Montréal termed it a risky bet. Political analyst Stéphane Bédard said the choice was surprising.

Primeau will show up at rallies and post online alongside Fréchette. The party is trying to get online users to vote for them. Analysts say this could attract younger voters. But it could upset longtime supporters. This shows a push toward web audiences ahead of the vote.