The Australian arm of Prime, the viral energy drink linked to influencers Logan Paul and KSI, has entered administration. Administrators gained control after the business suffered debt of several million dollars. News.com.au, the Herald Sun and 7NEWS covered the story on Friday. The collapse succeeds a period of financial strain and unpaid supplier invoices. Employees face uncertainty while the brand’s Australian operations are paused. The administrators will review assets and search for purchasers, with a report due in the coming weeks. The process is likely to shape the future of the Australian Prime business.