SBS Australia revealed it will stream two early matches promising of the 2026 World Cup. The fixtures feature Argentina against Austria and Portugal versus Uzbekistan. The schedule targets viewers who are willing to watch live soccer in the early morning.
Recent data show a rise in UK viewers who watch before dawn for international football. SBS’s move follows weekly reports on changes to streaming services in the United Kingdom. The broadcaster expects the early‑morning slots will engage the growing early‑morning audience and strengthen its online platform digital hub.