Latest News About Subway drives digitalization in 2.0 rollout across markets

Updated 2026-06-17 23:36

The chain announces digital upgrades as Fresh Forward 2.0 concepts expands self-serve kiosks to enhance service; Europe reports early positive reception on digital platforms within a broader worldwide makeover; travel hubs and nontraditional venues aim to serve affordable options and grab-and-go options upsurge; these efforts align with Subway's ongoing push to simplify ordering and enhance on-site experiences across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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