was seen at media coverage over the past year showing growing normality of profanity in schools, where swearing occurs regularly in casual speech. Across the UK and US, scholars caution that views on offensiveness depend on context and audience even as usage expands. Swearing is becoming more acceptable, acting as emphasis, camaraderie, or emphasis, not primarily insulting. The shock value is shrinking in many contexts. News coverage over the past year has highlighted the normalization across media platforms, including schools and online communities, where profanity is present. In both the UK and US, usage is broader, but perceptions of offensiveness depend on the audience and setting.