T. Rowe Price Launches In-Plan Emergency Savings - 401k Specialist
T. Rowe Price now offers in-plan emergency savings accounts, helping retirement savers cover unexpected expenses more confidently.
401kspecialistmag.comHere are the latest developments about T. Rowe Price and 401(k) plans based on recent public reports:
- T. Rowe Price released a 401(k) benchmarking report in 2025 noting that average loan sizes from 401(k) plans grew about 4% in 2024, just outpacing inflation, and highlighting the ongoing importance of emergency savings and financial wellness programs for retirement savers [PR Newswire, 2025-04-16]. This suggests plan sponsors and participants are increasingly focused on liquidity and resilience in retirement plans [PR Newswire, 2025-04-16].
- In 2024, coverage noted that 401(k) account balances had soared in prior years, with particular emphasis on younger retirement savers increasing participation and average balances, according to the firm’s benchmarking reports and related press releases [PR Newswire, 2024-04-07].
- T. Rowe Price has been expanding features around retirement income and plan design, including emphasis on retirement income solutions and managed accounts as trends in 401(k) advisor practice, as reported by industry outlets in 2024 and 2025 [BenefitsPRO, 2024-09-18].
- The firm announced in 2025 the introduction of in-plan emergency savings accounts as part of its retirement plan offerings, aligning with a broader industry shift toward financial wellness tools within 401(k) plans [401k Specialist, 2025-07-06].
- Overall, T. Rowe Price continues to publish annual benchmarking on 401(k) plan design and participant behavior, with data reflecting ongoing changes in loan activity, contributions, target-date fund behavior, and retirement income planning needs among participants [PR Newswire, 2025-04-16] [PR Newswire, 2024-04-07].
If you’d like, I can narrow to a specific aspect (loan trends, in-plan emergency savings, or retirement income solutions) and pull the most current exact figures and quotes. I can also summarize what these trends mean for plan sponsors and participants at your location (Piscataway, NJ) or for a plan with similar demographics.
Cited sources:
- T. Rowe Price 401(k) benchmarking report, 2025 press release [PR Newswire, 2025-04-16].[1]
- 2023/2024 401(k) balances and youth participation trends (press coverage) [PR Newswire, 2024-04-07].[3]
- In-plan emergency savings and retirement income trends (industry reports) [BenefitsPRO, 2024-09-18].[6]
- In-plan emergency savings feature announcement (industry press) [401k Specialist, 2025-07-06].[8]