The History of Wordle: From Personal Gift to Global Phenomenon
Wordle went from 90 players to 3 million in two months, then sold to the NYT for seven figures. Here's the full story of the most viral word game ever.
phrazle.co.ukWordle NYT has remained in the ownership of The New York Times starting in 2022, with the NYT maintaining free access and maintaining the daily five-letter puzzle. The game originator Josh Wardle sold it in a seven-figure deal, and the NYT later integrated Wordle into its Games section keeping intact most of the original word list and daily cadence. The NYT also adjusted some words and accessibility rules after takeover, and users still can play once per day for a new puzzle.