Coles Online went offline after a technical mistake put alcohol on sale at nearly 80 percent off. A Reddit user posted about the discount and shoppers scrambled for cases of drinks. The discount was roughly 80 percent off the regular price. The site went down as traffic surged. The incident occurred before the company released its financial results. It came after a weekly market value drop of A$965 million. The Guardian detailed the disruption and 7NEWS documented the buying spree. TechStock² noted the glitch ahead of the upcoming report.