Netflix is testing live television and packaged streaming bundles to slow a drop in audience time.
Sources from internal teams say the moves aim to keep paying users and pull in new ones.
The plan comes as Netflix secures a major live sports deal.
It won 2026 rights to the T-Mobile Home Run Derby.
Ahead of its next earnings report, Netflix may tweak what shows it provides or how much it charges.
Analysts think these steps are designed to keep subscribers as growth wanes.